Some of the investment services that the organization undertakes include the programme and project management, project designs. while construction services such as building, civil engineering, and support services such as upgrading and maintenance of water, gas, and electricity. The organization has a strong culture, leadership, and technical. competence it nits operations.The Balfour Beatty customers are mainly governments and large regulated bodies (p13). For instance, the media power project that the Balfour Beatty that has been undertaken by Balfour Beatty will increase the capacity by meeting its demand for electricity by the local consumers in South Africa. The project team consists of close to 9000 staff from the UK, us, and South Africa. As the report notes (annual report, p17) the 4800MW thermal power will create employment and aid help improve the living standards of the people in the region. Other projects include the Airports operator BAA project undertaken to renovate the airport terminals. The firm undertakes other services for government and other larger companies in multiple contracts Canada, India, and most parts of Europe.Balfour Beatty uses a variety of means to identify and communicate with their customers. Through identification of diverse factors that aid the company to identify and therefore effectively reach out to their stakeholders, it lists several factors that help the firm establish its stakeholders. These factors include benefits to stakeholders, risks of their projects to the stakeholders, resources that stakeholders, and the interest that stakeholders have in their projects. Through listings and surveys, they evaluate their stakeholders by plotting on the grids according to their power, interest, influence, and accessibility on the projects. They carry out market surveys and by utilizing various tools such as questionnaires, online surveys, telephone calls, and any available means that will reach their customers.The firm has a strong marketing, research, and development department that employ a blue-sky technology in tracking their customers purchasing patterns, attitudes, changing needs, preferences, and expectations and communicating their proactive responses in terms of decisions and progress to them in a timely and efficient manner.