HSBC’s international network comprises around 8,000 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East, and Africa.HSBC provides a comprehensive range of financial services to around 100 million customers through four customer groups and global businesses: Personal Financial Services (including consumer finance). Commercial Banking. Global Banking and Markets. and Private Banking.There are many environmental factors that affect a business’s strategies. These factors can be divided into internal and external factors. The internal factors focus on everything within the business while external factors deal with all the aspects that lie outside a business’s control. These lie mainly in the following categories, social, economic, technological, political, cultural, etc.The factor that would be the most beneficial for the company’s strategies is the emerging markets as an investment opportunity. HSBC Global Banking and Markets provides tailored financial solutions to major government, corporate, and institutional clients worldwide.HSBC’s strategic direction reflects its position as ‘The world’s local bank’, combining the largest global emerging markets banking business and a uniquely cosmopolitan customer base with an extensive international network and substantial financial strength.HSBC profits per unit asset in emerging markets are significantly higher than in the developed markets of Europe and the US. The western economies are also hindered by needing to reduce high debt levels. This means that low-interest rates will be needed to sell debt, thus compressing margins. Future growth is expected to come mainly from emerging markets, not the west. Emerging markets also have lower wage costs and a workforce which is increasing in skill level due to a focus on education.As we can see from the above-given table, the profit/asset ratio is very high in Hong Kong. The wealth management services in the shape of financial securities are a major opportunity for the affluent middle class of the emerging markets. Wealth management services are provided by banks, professional trust companies, and brokerages. For those with sizeable assets [usually over $500,000], professional wealth management can help you plan your estate or invest your assets based on personal criteria and financial goals.