According to Tufekci, social media improves the lives of people who are isolated by “long working-hours and commutes that are required to make ends meet, the global migration that scatters families across the globe, the military-industrial-consumption machine that drives so many key decisions, and, last but not least, the television” (Tufekci). She supports this claim by stating that people are using extensive amounts of data when conversing on social media platforms. People are using social media to maintain connectivity between themselves and people with whom connectivity could not have been possible without social media. Surveys also indicate that most families view social media is a way of improving their family lives since it enables them to keep in touch more frequently. The author’s purpose is to show the flaws that exist in the research and articles that condemn social media as one of the ways that lead to isolation and disconnect. This is to persuade society to view social media in a different way and embrace its powerful connectivity capabilities. The intended audience includes social media users and their opponents. The author intends to inform the opponents of the mistakes they make when they overlook the positive part of social media, which she advocates for.