The discipline of service thinking involves an understanding of various disciplines way of handling customer service issues with a blend of different interdisciplinary methods and tools. This involves tools and methods from the traditional service thinking, the current thinking and going beyond. Service thinking offers organization with new ways of thinking apart from depending solely on the academic disciplines. Instead, service thinking integrates both the necessary academic and professional together with the application of set service design and thinking (Moote, 2008). The main objective of this approach to service provision is to ensure the best customer experience that provides mutual benefit to both the service providers and the end users of the services offered. Service thinking appreciates the interdisciplinary relationship that aims at integrating the customers and the producers throughout the service process (Bettencoat, 2011). For an effective and efficient service provision, some chronological steps of service delivery have to be observed. The steps include. first understanding who the customers are, make visualizations about the service and what it can deliver, understand how the service will flow, design the project including all the relevant resources, and lastly deploy the service. According to the article, one of the major motivators for organizations and firms to adopt the service thinking in their marketing strategies is the speed and the scale of labor migrations. Service thinking and design have the ability to expand revenues fetched by a firm. Service thinking has also proven to be one of the economic fuels by ensuring production of quality services and putting up high levels of productivity. Services are one of the fundamentals in the worldwide business competition dome. Through good service provision that enhances high customer satisfaction, organizations are able to build competitive advantage over their competitors. However, the author of the article acknowledges some of the challenges of building a systematic service innovation as the nature of services being multidisciplinary, the incorporation across technology, social, business and customer innovations. It is evident how services have raised the revenues for companies due to service provision and revenues of the organization in general. Services are more paying if well rendered to the customers. Giving an example of two competing hotels adjacent to each other, with the same products, at the same price in the same quantity, and of the same quality, customers may be observed to prefer one to the other despite of the similarities. The question is what makes a customer prefer one hotel to the other, yet they have similar products at similar prices. The most possible answer to this question is the service difference in the two hotels. One hotel may have friendly waiters than the other, may be it may be serving its meals in a more appealing designing compared to the other hotel, and may be one hotel has more attractive seat arrangement compared to its competitor. Such service provision has made organizations gain more competitive advantage over their competitors not necessarily as a result of the products produced but how customers are served, and the services customers can get apart from the product itself. The economy worldwide is