Popular sporting events create a space where conventional status barriers are transcended towards a shared experience of sport. With the growth of the Olympic games, professional sports leagues and corporations have seized the opportunity to sell their products in international markets2. The three questions related to international sports are answered below.When bidding to host an international sporting event, there is the possibility of revenue not meeting expenses. A local group may prefer to have the city’s money spent on social programs. Under such circumstances, it would be necessary to inform dissenters about the benefits to the region in hosting an international sporting event. The response to the local group has to effectively highlight all the potential advantagesInternational sports fuel a feeling of pride in one’s country termed as nationalism3, and a sense of unity among countrymen. Further, due to international exposure through media attention that sports attract, sport is sometimes used as a platform for political and social protests. For example, in the struggle against the practice of Apartheid, the Stop the Seventies Tour Committee (STSTC) established in 1970, undertook mass demonstrations and disruptions when the white South African cricket and rugby union teams toured the United KingdomSuccessfully hosting the international sports event, with increased visitors to the region, would extensively raise business opportunities in all areas primarily the hospitality and tourism industry. Maximizing and proactively capitalizing on the opportunities is essential, and the benefits of the games will be felt across the whole country, irrespective of the actual city selected for the event. With businesses bidding for contracts related to the administration and carrying out of the event, a rise in productivity and employment gains would result, with consequent contributions to the regional economy.